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Get Back Up!

Get Back Up!

The image of Mikaela Shiffrin sitting on the sidelines after skiing off course and not completing her second competitive race at the 2022 Beijing Olympics played out on a global screen. Her failure humanized the Olympics for me and for many others. In that moment, I thought: It’s okay. She’ll pick herself up and try again and do better next time.
BST adds Strategic Marketing Consulting to its Outsourcing Division

BST adds Strategic Marketing Consulting to its Outsourcing Division

BST & Co. is expanding its outsourced services again — this time with a new strategic marketing line of business, called CMO for Hire, led by Susan Radzyminski.